Overview
This session introduces professionals at all levels to the art and science of storytelling in the workplace. You'll discover why storytelling is such a powerful tool for connection, motivation, and leadership-and how to apply it in real-world settings like meetings, onboarding, change initiatives, and even conflict resolution. You'll leave with simple, practical strategies to craft and deliver stories that resonate and inspire action.
Why you should Attend
Have you ever rolled out an initiative you knew would help-but no one seemed excited? Have you shared company values only to see them forgotten by Monday? You've sent the emails, hosted the meetings, posted the announcements-and still, the message doesn't stick.
The problem isn't your idea-it's the way it's delivered.
Facts and policies inform people. Stories transform them.
If your employees aren't connecting, if change feels harder than it should, or if culture efforts keep stalling, it's not because people don't care-it's because they don't feel it yet.
Learn how to weave storytelling into your leadership, communication, and culture-building to create lasting engagement and action.
Areas Covered in the Session
- Why storytelling matters more than ever in today's workplace
- The science of how stories influence memory, emotion, and behavior
- Elements of a great workplace story: authenticity, relatability, purpose
- Practical ways to use storytelling in leadership, onboarding, and team meetings
- How to structure a story for maximum impact
- Story pitfalls to avoid (when storytelling can backfire)
- Building a "story bank" to pull from in real situations
Who Will Benefit
- Managers and Team Leaders
- HR Professionals
- Executives and Business Owners
- Communications Specialists
- Learning and Development Professionals
- Anyone Involved in change Management or Culture-Building
Speaker Profile
Suzanne Lucas spent 10 years in corporate HR where she hired, fired, managed the numbers, and double-checked with the lawyers. She left the corporate world to advise people and companies on how to have the best Human Resources departments possible.
Suzanne integrates best practices with innovative ideas and humor, including using improv comedy as a tool for leadership development.
Suzanne’s writings have been published at CBS News, Inc. Magazine, Reader’s Digest, and many other sites. She’s been named a top influencer in HR. You can read her archives at EvilHRLady.org or check out her Tedx Talk: Forget Talent and Get to Work.