Overview

Very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Katie has delivered this Brand Experience keynote across all industries around the world. CustomHER Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women?the world’s most influential consumers-can't live without.

Why you should Attend

• For Personal Growth:
  • Deepen Your Understanding: Gain a comprehensive insight into the physiological and psychological differences between male and female consumers. Understanding these nuances will enhance your ability to communicate more effectively with female customers
  • Skill Enhancement: Learn specific, actionable strategies to transform typical customer interactions into exceptional experiences that resonate with women, enhancing your personal capability as a leader or marketer within your organization
• For Business Impact:
  • Drive Increased Sales: By tailoring your business approach to better meet the needs of female consumers-who are responsible for a significant portion of purchasing decisions-you’ll see a direct impact on sales and revenue
  • Build Brand Loyalty: The session provides tools to create more personalized and appealing brand experiences for women, leading to increased customer retention and loyalty
  • Competitive Advantage: Position your business ahead of the competition by adopting a sophisticated understanding of one of the most powerful buying segments in the marketplace today
  • Cultural Shift: Foster a more inclusive business culture that recognizes and values diversity in consumer preferences, which can enhance team morale and widen your market reach
• Session Benefits:
  • Interactive Learning: Engage in hands-on exercises that will not only teach but also allow you to practice new techniques in real-time, ensuring you leave the session with skills you can immediately implement
  • Networking Opportunities: Connect with other business leaders and marketers who are also looking to enhance their customer strategies, providing a platform for collaboration and innovation
  • Expert Guidance: Learn from Katie, a seasoned expert with global experience, offering insights that are both research-backed and practically proven across industries
  • By attending the CustomHER Experience, you’ll walk away not just with knowledge but with a clear action plan that can revolutionize how your business engages with female consumers, leading to measurable growth and a stronger market position

Areas Covered in the Session

• Understand the physiological difference between men and women and the differences in their buying behavior
• Learn how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves, Identify the gaps in your current experience Breakdown the five ways to tailor your brand experience to HER; the decision maker
• Gain clarity on how to adjust their approach when interacting with customers, and ignite a spark in their teams and companies

Who Will Benefit

• All Employees