Overview

There is a strategy to writing email that matters. From the subject line to the signature line, every piece of an email can mean the difference between instructions followed or instructions ignored, a sale made or a sales opportunity lost. Learn the 3 reasons why someone would not open or postpone opening your email message. Discover the format secrets that will have people captivated by your content instead of overwhelmed by overcommunication. In this session, we'll cover:

• The importance of the subject line
• Why the To: and cc: lines can mean as much as your message 
• What your email signature says about you
• The least effective phrases to use to motivate action
• The 3 kinds of proofreading you should to make sure your message will be understood and carry credibility

We'll also cover the power of leading by example in how you write email messages. This type of leadership doesn't require a title, but is every bit as impactful in helping your organization communicate better.

We'll share secrets that Gmail and Outlook experts know to help you generate high quality email that begs to be read and acted upon.

Why you should Attend

Are people actually reading your email messages? More importantly, are people who are reading them acting on them the way you intend? 

To quote, the email doctor, Dr. Monica Seeley, how you communicate electronically is your digital dress code. How you write email messages informs the recipient about your professionalism, your expertise and your level of care. What do your email messages say about you?

It can be very frustrating to answer the same questions over and over when you've sent the information out via email already. You might be tempted to ask, "Did you read my email?" Before you do, take the opportunity to have another look at the email you sent. Take the opportunity to read them from the point of view of the recipient? That simple exercise might have you rethinking how you communicate in this medium. Does it have the most important information up front? Was the subject line crystal clear? Was the entire email message as brief as it could be, and well organized? Was the language easy to understand?

Being able to answer all these questions, "Yes, absolutely!" means you are a top-notch communicator, quite an important thing to be in today’s competitive professional environment.

Areas Covered in the Session

• The impact of poorly written email
• The nuances of establishing your digital dress code
• Effective subject lines
• Limiting the amount of information communicated in a single message
• Proofreading tips and tricks to ensure you’re putting your best foot forward
• How to communicate informally, while still being professional
• Establishing a framework within your team or organization for how to communicate calls to action
• Useful tools in Outlook and Gmail to help you craft the best email you can

Who Will Benefit

• All