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Howard A. Lim

Founder of HOW Creative,

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.



  •  Tuesday, July 8, 2025
  • 08:00 AM PDT | 11:00 AM EDT,
  • 90 Minutes
  • ¤110.00
Creating Distinctive Brands: How to Differentiate for Greater Market Share

This webinar offers strategic insights into brand differentiation, demonstrating practical methods to identify, articulate, and leverage your brand’s unique strengths.

  •  Tuesday, July 15, 2025
  • 08:00 AM PDT | 11:00 AM EDT,
  • 90 Minutes
  • ¤110.00
Crafting a Powerful Brand Personality for Maximum Customer Connection

In this interactive webinar, you’ll explore how brand personality impacts consumer perceptions and buying behavior

  •  Tuesday, August 12, 2025
  • 08:00 AM PDT | 11:00 AM EDT,
  • 90 Minutes
  • ¤110.00
Mastering Brand Experiences: Designing Engaging Customer Touchpoints

This interactive online course explores Aspiration Engagement Points™ (AEP)—the crucial brand touchpoints that influence customer perception and loyalty. Participants will learn how to strategically craft and manage these experiences, ensuring every interaction boosts customer engagement and enhances brand equity.

  •  Tuesday, August 26, 2025
  • 08:00 AM PDT | 11:00 AM EDT,
  • 90 Minutes
  • ¤110.00
Creating World-Class Brand Experiences: Maximizing Customer Interaction and Loyalty

This engaging online course will guide participants through the creation and enhancement of brand experiences using Aspiration Engagement Points™ (AEP). You’ll learn to strategically design and optimize every brand touchpoint to improve customer interaction, elevate perceived value, and boost financial outcomes.





  • Recorded
  • View Anytime
  • 90 Minutes
  • ¤150.00
Creating Distinctive Brands: How to Differentiate for Greater Market Share

This webinar offers strategic insights into brand differentiation, demonstrating practical methods to identify, articulate, and leverage your brand’s unique strengths.

  • Recorded
  • View Anytime
  • 90 Minutes
  • ¤150.00
Crafting a Powerful Brand Personality for Maximum Customer Connection

In this interactive webinar, you’ll explore how brand personality impacts consumer perceptions and buying behavior

  • Recorded
  • View Anytime
  • 90 Minutes
  • ¤150.00
Mastering Brand Experiences: Designing Engaging Customer Touchpoints

This interactive online course explores Aspiration Engagement Points™ (AEP)—the crucial brand touchpoints that influence customer perception and loyalty. Participants will learn how to strategically craft and manage these experiences, ensuring every interaction boosts customer engagement and enhances brand equity.

  • Recorded
  • View Anytime
  • 90 Minutes
  • ¤150.00
Creating World-Class Brand Experiences: Maximizing Customer Interaction and Loyalty

This engaging online course will guide participants through the creation and enhancement of brand experiences using Aspiration Engagement Points™ (AEP). You’ll learn to strategically design and optimize every brand touchpoint to improve customer interaction, elevate perceived value, and boost financial outcomes.