In this interactive webinar, you’ll explore how brand personality impacts consumer perceptions and buying behavior. You will learn to define your brand’s distinctive traits clearly and consistently across all communications and customer touchpoints, transforming your brand into a trusted part of your customers' identity.
Unsure if your brand’s personality resonates with your target audience? Overcome this uncertainty by learning how to identify, craft, and communicate a brand personality that truly engages and retains customers.
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Instructor
Howard A. Lim