This webinar offers strategic insights into brand differentiation, demonstrating practical methods to identify, articulate, and leverage your brand’s unique strengths.

Howard A. Lim

• July 8, 2025
• 90 Minutes
• US$110.00
• Enroll

In this interactive webinar, you’ll explore how brand personality impacts consumer perceptions and buying behavior

Howard A. Lim

• July 15, 2025
• 90 Minutes
• US$110.00
• Enroll

This interactive online course explores Aspiration Engagement Points™ (AEP)—the crucial brand touchpoints that influence customer perception and loyalty. Participants will learn how to strategically craft and manage these experiences, ensuring every interaction boosts customer engagement and enhances brand equity.

Howard A. Lim

• August 12, 2025
• 90 Minutes
• US$110.00
• Enroll

This engaging online course will guide participants through the creation and enhancement of brand experiences using Aspiration Engagement Points™ (AEP). You’ll learn to strategically design and optimize every brand touchpoint to improve customer interaction, elevate perceived value, and boost financial outcomes.

Howard A. Lim

• August 26, 2025
• 90 Minutes
• US$110.00
• Enroll

In this online course, participants will learn the principles and methodologies for creating distinct brand positioning.

Howard A. Lim

• September 10, 2025
• 90 Minutes
• US$110.00
• Enroll

In this interactive online course, participants will explore essential strategies for clearly defining and articulating a brand's unique positioning in the marketplace.

Howard A. Lim

• September 17, 2025
• 90 Minutes
• US$110.00
• Enroll

This 90-minute course explores the challenges and opportunities of rebranding during a crisis.

Howard A. Lim

• September 24, 2025
• 90 Minutes
• US$110.00
• Enroll