Overview
In this dynamic session, you'll discover how brand icons are more than just logos-they are strategic assets that signal trust, leadership, and value. Through real-world case studies and proven frameworks, you’ll learn how to conceptualize, design, and leverage brand icons to create emotional resonance and measurable business results. Whether you're refining an existing brand or building a new one, these strategies will position your brand for long-term market dominance.
Why you should Attend
Are you unknowingly sabotaging your brand’s full potential?
Fear, uncertainty, and doubt (FUD) are silent killers of brand growth. Without powerful brand icons, companies risk blending into a sea of sameness, leaving untapped revenue and loyalty behind. This webinar shows how to break free from mediocrity and harness the true power of brand icons.
Areas Covered in the Session
- What a brand icon really is-and what it isn't
- Common mistakes businesses make with brand icons
- Anatomy of a powerful brand icon: key components and strategy
- Case studies: How top brands built iconic visual identities
- How to align your internal brand culture with your external brand image
- Strategic steps to evolve or reinvent your brand icon effectively
- Metrics and tools to measure the impact of brand icons
Who Will Benefit
- CEOs
- CMOs
- Entrepreneurs
- Marketing Directors
- Product Managers
- Business Owners
- Start-up Founders
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Instructor
Howard A. Lim