Overview
This session covers emerging trends in video advertising including contextual targeting, dynamic ad insertion, measurement challenges, and the role of AI. It also explores how streaming platforms and advertisers are adapting to the demise of third-party cookies.
Why you should Attend
If you're not tracking the rapid changes in ad tech, you're likely missing opportunities-or wasting budget. This session unpacks the trends and tools that will define the next phase of video advertising.
Areas Covered in the Session
- Ad formats and placement strategies
- AI and machine learning in targeting and optimization
- Interactive and shoppable video ads
- Privacy, compliance, and future-proofing your strategy
- Case studies from streaming platforms and publishers
Who Will Benefit
- Digital Marketers
- Media Buyers and Planners
- Streaming Platform Business Leads
- Ad Tech and Product Managers
Speaker Profile
Jan Ozer is a leading expert in video encoding, streaming production, and compression technologies. A contributing editor to Streaming Media Magazine, he has authored multiple books and produced courses on video production and technology. Jan consults with companies on optimizing video quality, cost-efficiency, and workflow design.
Instructor
Jan Ozer