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Overview

Business development specialists, sales executives, and business owners can bid farewell to rejections and welcome a surge in revenue as you master the intricacies of the Sales Cycle Stages and the 6 Question Framework.

Sales, often unpredictable, become a calculated and strategic process with a consistent stage-by-stage method. Incorporate the six steps: Create Connection, Discover Discontent, Envision the Dream, Uncover Roadblocks, Address Readiness, and Get the Agreement, which keeps your customer conversations from taking a significant detour away from getting a sale. 

This strategic system reveals the buyer's hidden clues that can be the deciding factor in getting a yes! With this roadmap, you'll navigate the six stages easily while strengthening your relationship with your buyer. When the buyer hesitates or sits on the fence, it's all okay because you can take a step back and see where you rushed through a stage or didn't confirm the "go ahead" before moving forward. 

As the sales cycle progresses, encountering objections becomes inevitable. You'll be ready to anticipate and effectively address objections, transforming challenges into opportunities for further engagement. By analyzing key metrics at each stage, you'll gain insights into their effectiveness, allowing for continuous refinement of strategies and tactics.

Couple the 6 Question Framework with the Sales Cycle Stages to create compelling customer conversations. The two systems go hand in hand, generating the Dynamic Duo for you to serve more people and get more buyers. You'll get "lead" questions for each phase of the 6 Question Framework, converting "lookers" into valuable clients. 

Implementing a six-question system in the sales process acts as a powerful tool to keep you on track, maintain customer engagement, extract vital information about customer needs, and ultimately increase the likelihood of closing more sales. This systematic approach ensures that sales interactions remain focused and purposeful. 

The six-question system serves as a strategic mechanism to delve into customer needs. These questions are designed to extract surface-level information and uncover underlying motivations, challenges, and aspirations. By obtaining vital answers, salespeople understand the customer's pain points and desires, allowing them to tailor their pitch and solutions more precisely.

The Framework "lead" questions aligned with the Sales Cycle Stages are the foundation for carefully crafting your interactions, guiding you through key aspects of the customer's requirements. It will prevent deviations that might dilute the effectiveness of your sales pitch. By posing targeted questions, you and your buyers stay actively engaged in the conversation, fostering collaboration and personalized attention.

The Dynamic Duo is the system Mj Callaway implemented to exceed her annual sales quota, selling three times her required corporate target. This structured methodology combining the Sales Cycle Stages and 6 Question Framework enhances the overall customer experience, driving increased sales and long-term success. 

The Sales Cycle Stages and 6 Question Framework handouts are included in this webinar. 


Why you should Attend

Is it time to say goodbye to rejections and hello to more yeses? As a sales professional, sales managers, business owner, or business development specialist, by investing in The Dynamic Sales Duo: Master the Sales Cycle with the 6 Question Framework, you'll take control of your customer interactions, sales process, and agreements. You'll get more sales. This training is for professionals who want to uplevel their sales conversations.

Here are three reasons you can benefit from sales training:

  • A study by Richardson found that 74% of buyers choose the salesperson who was FIRST to add value and insight. Sales training can equip professionals with the skills needed to provide valuable insights.
  • According to the Association for Talent Development (ATD), companies that invest in sales training see a 50% higher net sales per employee.
  • Salesforce reports that 67% of salespeople who exceed their quotas receive regular training, demonstrating a correlation between training and sales success.

Adhering to a Sales Cycle and 6 Question Framework offers sales professionals a structured and systematic approach to engage customers and drive increased sales effectively. 

Without a system, you could be spinning your wheels, spending valuable time with unqualified people, and losing sales. The Sales Cycle empowers you to engage customers more effectively by providing a clear roadmap. As the sidekick to the Sales Cycle, the 6 Question Framework works hand in hand with producing the Dynamic Sales Duo to get more sales. 

Effective communication is another critical element in driving sales, and the combination of a Sales Cycle and the 6 Question Framework facilitates this. The systematic approach ensures that relevant information is conveyed at the right stages, aligning with the customer's evolving needs and concerns. Precise and targeted communication enhances the overall customer experience, making it more likely for the customer to see the value in the offered products or services.

The structured nature of these combined methods helps in overcoming objections. By anticipating and proactively addressing potential concerns, salespeople can build confidence and trust with the customer, increasing the likelihood of a successful sale.

Areas Covered in the Session

  • Master the Sales Cycle Stages: Learn a consistent and strategic stage-by-stage method for navigating the sales cycle. Understand each phase, from creating a connection to getting the agreement, transforming the often unpredictable sales process into a calculated strategy.
  • Incorporate the Sales Cycle: Utilize the process to create connection, discover discontent, envision the dream, uncover roadblocks, address readiness, and get the agreement. This comprehensive framework prevents significant detours that could hinder sales.
  • Reveal Buyer's Hidden Cues: Gain insights into the buyer's hidden clues that can be the deciding factor in securing a positive response. Understand how to use this roadmap to navigate the six sales cycle stages while strengthening buyer relationships.
  • Identify Objections: Develop the skills to anticipate and address objections as they arise during the sales cycle. 
  • Implement the 6 Question Framework: Understand the power of the six-question system as a foundation to maintain focus, keep sales interactions purposeful, and extract vital information about customer needs. 
  • Convert Lookers into Clients: Learn how the 6 Question Framework, aligned with the Sales Cycle Stages, can serve as a foundation for converting potential customers into valuable clients. 
  • Enhance Customer Conversations: By utilizing the tools provided, you create a structured and strategic approach that moves the conversation in the right direction toward a sale.  

Who Will Benefit

  • Company owners
  • Business Owners
  • Entrepreneurs
  • Non-Profit Teams
  • Sales Teams
  • Sales Managers
  • Sales Executives
  • Sales Associates
  • Business Professionals
  • Business Development Specialists
  • Human Resources Departments
  • Managers
  • Assistant Managers
  • Department Managers
  • Supervisors
  • Professionals who offer products or services
  • Direct Sales

Speaker Profile

Mj Callaway pro at motivating people and organizations to boost resilience, results, and revenue. She is an award-winning author, motivational keynote speaker, and corporate sales trainer, known for shifting attitudes and converting core strategies into results.

Change management corporate trainer and motivational speaker Mj Callaway is an award-winning author and founder of the Bounce-Up™ Framework. Mj delivers outcome-focused programs that include humor, real-world stories, and strategic self-mastery tools you can implement immediately.

As a former corporate trainer, Mj knows the daily challenges and disruptions executives, managers, and teams’ handle. Mj's sales experience includes being the only female sales executive to be a top-five producer of a national building company, selling three times her annual quota. She was coined the "Clean-Up Crew" as she could convert upset clients into happy ones.

As the Special Events Manager for a renowned museum, Mj has managed AV, security, catering, and maintenance departments while organizing upscale events. Her event background includes working for a major healthcare system and planning events to market the senior living division. She once spent a year as a travel writer. Under her pen name, Mj has more than 2,000 articles published in consumer magazines. She has interviewed youth entrepreneurs to pro athletes, survivors to CEOs, and everyone in between Her strategic programs include change management, customer engagement, and professional development.

She shares her results-driven techniques so that organizations can increase performance, positivity, productivity, and profits. As a three-time cancer warrior and domestic abuse survivor, Mj shares that every setback is an opportunity to create your Bounce-Up™. She's a certified Change Management Specialist, Certified Master Virtual Presenter, and Certified Sales Professional. Mj earned a Holistic Resilience certificate from Point Park University. Her popular book, Bounce-Up: Outpower Adversity, Boost Resilience, Rebound Higher, has been endorsed by the Healthy Workforce Institute's C.E.O. Mj's clients include the following industries: Building & Construction, Education, Healthcare, Human Resources, Insurance, Laboratories, Libraries, Manufacturing, Non-Profits, Publishing, Real Estate, Technology, Tourism, Transportation, and Travel.

Fun facts about Mj Callaway:

Sold a children's game to a division of Disney.

Won four Gold Editorial Awards from the Parenting Media Association

Ziplined over gators in Alabama, biked down a volcano in Hawaii, and played tug-a-war with a baby black bear in Michigan.