Strategically Positioning Your Brand: Outperform Your Competitors

In this online course, participants will learn the principles and methodologies for creating distinct brand positioning. Through strategic differentiation techniques, you'll discover how to identify your unique market space, clearly articulate competitive advantages, and consistently attract and retain customers.

Why you should Attend

Are you uncertain if your brand truly stands out from the competition? Join this session to gain clarity and confidence in strategically positioning your brand, ensuring maximum visibility, customer attraction, and competitive edge.

Areas Covered in the Session

Understanding Brand Positioning and Differentiation
Conducting Competitive Market Analysis:
- Geographic regions
- Competitors' demographics, strengths, and weaknesses
- Price point positioning (low-, mid-, or high-end)
Identifying Psychographic Profiles of Your Competitors' Target Markets
Strategies to Differentiate Your Brand:
- Authenticity
- Heritage
- Geographic uniqueness
- Customer preference alignment
- Unique product or service processes
Practical exercises for applying differentiation strategies
Documenting strategic insights and defining actionable brand improvements

Who Will Benefit

Marketing and Business Development Executives
Entrepreneurs and Business Owners
Product Development Teams
Sales Professionals

Speaker Profile

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.