Overview
This high-impact session explores the real-world legal, cultural, and ethical implications of employee social media activity.
Learn how to:
- Craft forward-thinking HR policies that are proactive, not reactive
- Navigate the fine line between freedom of speech and organisational protection
- Turn social media from a risk into a strategic asset
Packed with current examples, legal considerations, and practical tools, this session empowers HR professionals to lead confidently in a digital-first world.
Why you should Attend
One post. That’s all it takes to damage trust, lose clients, or spark a crisis.
Social media risks are real, fast-moving, and often unpredictable. This session helps HR professionals and leaders:
- Identify reputational blind spots
- Mitigate internal and external social media risks
- Build policies that protect the business without silencing employees
You’ll walk away with clear strategies and policy-building frameworks that enable your company to be legally protected, culturally aligned, and reputation-ready in 2025.
Areas Covered in the Session
- The evolving social media landscape and reputational risk in 2025
- Types of social media threats: employee conduct, leaks, backlash, and brand misrepresentation
- Crafting legally sound and values-aligned social media policies
- Balancing employee voice with brand protection
- Proactive risk mitigation and employee training strategies
- Case studies: real-world lessons from corporate social media incidents
Who Will Benefit
- HR Directors & Executives
- Legal & Compliance Officers
- People & Culture Leaders
- Employee Relations Managers
- Internal Communications & PR Teams
- Crisis Management & Risk Consultants
Speaker Profile
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Instructor
Serena Ittoo