As Facebook, Twitter and other social platforms take heat for ill-fated privacy policies and stances on advertising, companies should revisit fundamental social media strategies and tactics. Anvil President & Founder Kent Lewis will outline ten social strategies to help maximize awareness and engagement for 2020 and beyond. This session will cover a mix of new channels, content formats and new ways to leverage social to build thought-leadership, engage customers and prospects alike.
From this session, you will learn how to apply evolving techniques like live streaming, podcasting and influencer marketing to create a more compelling social presence.
Why you should Attend
Social media can make or break brands, due to the ease of posting, the permanence and reach. Influencers have taken on an important role in how consumers shop and online reviews impact brand perception and revenue. If your organization isn’t keeping up with the latest platforms, trends and behaviors, you risk losing customers, revenue and credibility in the age of social media.
Areas Covered in the Session
- The importance of multimedia as social content
- Developing content via research and data analysis
- Storytelling as a primary driver
- Sharing positive experiences
- Creating a rhythm
- Recycling video across other media formats
- Live-streaming and podcasting
- Leveraging advertising
- Thinking ahead to 2021 and beyond
Who Will Benefit
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
As President and Founder of Anvil Media, Inc., Kent Lewis
is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.