Our phones and other personal devices contain artificial intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which, enhanced by machine learning, can connect users with timely answers to questions, recommend products or services or facilitate a purchase. Voice search, powered by personal assistants, is becoming a game-changer for marketers. In 2019, 42% of adults conducted voice searches in the US alone. ComScore/ Campaign predict voice search will constitute half of all searches by 2020.
The good news with voice search and position 0, is that they provide an opportunity for smaller companies to play in a crowded and competitive space: the top of search results. Unfortunately, there is only one winner. This webinar will provide comprehensive background on the growing use of voice-enabled devices and the resulting land-grab for position 0, a coveted result that appears above standard organic listings. Position 0 also powers voice search results as the only answer to common questions.
The webinar will define key terms, provide the latest industry statistics, outline fundamental strategies and tactics to maximize visibility with position 0 and voice search. The presentation also covers future-looking trends in voice search and position 0, including advertising and v-commerce.
Why you should Attend
Many brands are concerned that optimizing for position 0 and voice search is too difficult or time-consuming and the return-on-investment is unclear. While optimizing for position 0 is complicated and an evolving strategy, the additional visibility and traffic can be anywhere between incremental (5-15%) and exponential (100-600%). The ability to create two strategic listings for a targeted question in Google is highly desirable now and in the future, as devices become smarter and voice search continues to grow.
Voice search is a game-changer for brands with a local footprint or significant brand credibility. Voice searches on Google are 3 times more likely to be local-based and 30 times more likely to be action-oriented than text-based searches. Consumers looking for ‘pizza nearby’ or ‘how to remove a wine stain’ can now be engaged by Domino’s, Papa Murphy’s, Tide or Gallo wines, should those brands convince Google they have the best answer for those queries in position 0.
Areas Covered in the Session
- Defining voice search and position 0
- Background statistics and research
- Why voice search matters
- How to optimize for voice search
- Optimizing for position 0
- Advanced optimization techniques
Who Will Benefit
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
As President and Founder of Anvil Media, Inc., Kent Lewis
is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.