Online reviews can make or break a business, especially retail and service-based businesses. Consumers are likely to spend 31 percent more on a business with ‘excellent’ reviews. While a single negative review can cost a business roughly 30 customers. This presentation will provide a backgrounder on online reviews and why they are important, then outline foundational elements required for a successful online review management program.
The session will also outline when and how to best respond to online reviews, including advice on how to address the underlying issues. The presentation will wrap up with helpful resources that will provide additional context and best practice companies can use to get the best results from an online review management program.
Why you should Attend
Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect your bottom line. According to Invesp,” consumers are likely to spend 31 percent more on a business with ‘excellent’ reviews. While a single negative review can cost a business roughly 30 customers.” That is a lot of potential revenue. And as you can imagine, that can very quickly start to snowball if you continue to get negative reviews.
Areas Covered in the Session
- Why Online Reviews Matter
- Building A Foundation for Successful Online Review Management
- Responding to Customer Online Reviews and Comments
- Owning The Issue and Turning that Frown Upside Down
Who Will Benefit
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
As President and Founder of Anvil Media, Inc., Kent Lewis
is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.