Zurich, Switzerland: +41 - 43 434 80 33   |   US: (510) 954-3145   |   support@traininng.com

Webinar Price Details

Overview

Are you ready to expand your audience, increase your client base, and grow your business or brand? As a top-notch interview guest, you CAN DO IT and more! You'll accelerate your business growth and fast-track your marketing efforts as a podcast guest. 

In Mj Callaway's MULTIPLY YOUR MARKETING EFFORTS, you'll discover the nine core elements that create a results-oriented guest interview. 

You'll get the step-by-step Podcast Guest Framework that guides you through creating your story, generating your talking points, weaving in sound bites, and customizing questions that grab sought-after attention. You'll also generate a "before, in the middle, and conclusion" flow that hosts and audiences love by designing your signature core elements that grab interest. 

You'll walk through the Podcast Guest Framework, including what makes your story unique to the host's audience, how to customize analogies for your specific business or brand, what was your defining "aha" moment, inserting proof you're a credible guest, offering takeaways listeners can implement, and sharing a successful situation. 

Why will people care enough to listen to your interview? That's one of the core factors as a guest. Producing a background story that takes listeners from your struggle or mistakes through your transformation is what keeps their attention. They want to know someone else hit a road bump yet continued to a successful outcome, giving them hope, inspiration, and encouragement. Once you know the elements needed for your interview, you'll craft your unique introduction and call to action, spinning off your interview points.

Some advantages you'll receive from this training include:

This program is for you if you want to:

  • Build brand awareness
  • Boost credibility
  • Gain industry or media exposure
  • Increase your client base
  • Reach new audiences
  • Multiply marketing efforts
  • Build collaborative marketing partners
  • Share your message

 

The profitable advantages of being a valuable podcast guest include double promotion, replay links, spreading your contact information, adding interviews to your website media page, updating your YouTube Channel, post on social platforms. Another factor includes 63 percent of listeners purchasing something a host promoted.   

And there's more in this jam-packed training. You'll eliminate the mistakes others make because you'll know the seven core mistakes to avoid. A few mistakes include hijacking the host, all fluff with no substance, lack of back-and-forth conversation flow, and more. With insider secrets, real-world examples, a customizable template, and the nine fundamental elements, you'll be a valuable guest.

Considered one of the top five podcast guests from an international podcaster, Mj Callaway shares what you must know to connect with the podcast audience, build a business or brand awareness, gain additional exposure, and multiply your marketing efforts.

Why you should Attend

Are you ready to elevate your brand and expand your business horizons? Do you want to expand your current reach? You can do so with the Multiply Your Marketing Efforts training. It's a game-changing experience for those ready to accelerate their business growth and uplevel their marketing strategies.

You'll gain invaluable insights into the nine core elements that make for a results-oriented guest interview with the comprehensive Podcast Guest Framework. This framework guides you through crafting compelling stories and generating impactful talking points.

Failing to harness the power of podcast guest appearances can result in missed opportunities to reach a broader audience. Without this program's step-by-step approach and knowledge, individuals could struggle to position themselves effectively in the competitive market. Your organization's growth could stagnate.

In addition to getting a template you customize for your business or brand, we'll address the seven critical mistakes professionals must avoid as podcast guests. With insider secrets and real-world examples, you'll be well-prepared to navigate the podcasting world successfully.

The significance of being a captivating podcast guest lies in generating interviews that hosts and audiences love. This program equips attendees with the skills to design their signature core elements, ensuring their story grabs the audience's interest and leaves a lasting impact.

If you have a story to share, want to accelerate business growth, or gain a broader audience, you need the nine elements that can guide you to hit your goal. You'll understand why crafting a background story that takes listeners through the journey of overcoming struggles and achieving success creates a connection with the audience. You'll generate talking points that drive the interview toward the information you want to be shared. 

Ultimately, "MULTIPLY YOUR MARKETING" is a necessary investment for those who want to boost credibility, build brand awareness, and multiply their marketing efforts. You'll leave with a toolkit of strategies to connect with podcast audiences, enhance brand visibility, gain media exposure, and take your marketing endeavors to new heights.

Areas Covered in the Session

  • Elevate Business or Brand Awareness: Increasing awareness increases the likelihood of your brand being considered when potential customers make purchasing decisions.
  • Expand Business or Brand: Grow your business or brand through strategic marketing and communication efforts.
  • Boost Credibility: Credibility is essential for gaining the trust of your audience. You can enhance your brand's credibility by consistently delivering quality products or services, providing valuable content, and maintaining transparent communication. This, in turn, makes customers more likely to choose your brand over competitors.
  • Gain Media Exposure. Media exposure can significantly impact your visibility through third-party endorsements, such as podcasts, which often seem more trustworthy. 
  • Increase Client Base. By targeting your ideal customers and effectively communicating the value your products or services provide, you can attract new clients and encourage repeat business from existing ones.
  • Reach New Audiences: Marketing allows you to explore new markets and demographics that may not have previously been aware of your brand. Expanding your reach helps diversify your customer base and opens up new growth opportunities.
  • Multiply Marketing Efforts: You reach many more people through podcast interviews, utilizing a different medium with a broader scope. 

Who Will Benefit

  • Company owners
  • Business Owners
  • Entrepreneurs
  • Non-Profit Teams
  • Sales Teams
  • Sales Managers
  • Sales Executives
  • Sales Associates
  • Business Professionals
  • Business Development Specialists
  • Human Resources Departments
  • Managers
  • Assistant Managers
  • Department Managers
  • Supervisors
  • Professionals who offer products or services
  • Direct Sales

Speaker Profile

Mj Callaway pro at motivating people and organizations to boost resilience, results, and revenue. She is an award-winning author, motivational keynote speaker, and corporate sales trainer, known for shifting attitudes and converting core strategies into results.

Change management corporate trainer and motivational speaker Mj Callaway is an award-winning author and founder of the Bounce-Up™ Framework. Mj delivers outcome-focused programs that include humor, real-world stories, and strategic self-mastery tools you can implement immediately.

As a former corporate trainer, Mj knows the daily challenges and disruptions executives, managers, and teams’ handle. Mj's sales experience includes being the only female sales executive to be a top-five producer of a national building company, selling three times her annual quota. She was coined the "Clean-Up Crew" as she could convert upset clients into happy ones.

As the Special Events Manager for a renowned museum, Mj has managed AV, security, catering, and maintenance departments while organizing upscale events. Her event background includes working for a major healthcare system and planning events to market the senior living division. She once spent a year as a travel writer. Under her pen name, Mj has more than 2,000 articles published in consumer magazines. She has interviewed youth entrepreneurs to pro athletes, survivors to CEOs, and everyone in between Her strategic programs include change management, customer engagement, and professional development.

She shares her results-driven techniques so that organizations can increase performance, positivity, productivity, and profits. As a three-time cancer warrior and domestic abuse survivor, Mj shares that every setback is an opportunity to create your Bounce-Up™. She's a certified Change Management Specialist, Certified Master Virtual Presenter, and Certified Sales Professional. Mj earned a Holistic Resilience certificate from Point Park University. Her popular book, Bounce-Up: Outpower Adversity, Boost Resilience, Rebound Higher, has been endorsed by the Healthy Workforce Institute's C.E.O. Mj's clients include the following industries: Building & Construction, Education, Healthcare, Human Resources, Insurance, Laboratories, Libraries, Manufacturing, Non-Profits, Publishing, Real Estate, Technology, Tourism, Transportation, and Travel.

Fun facts about Mj Callaway:

Sold a children's game to a division of Disney.

Won four Gold Editorial Awards from the Parenting Media Association

Ziplined over gators in Alabama, biked down a volcano in Hawaii, and played tug-a-war with a baby black bear in Michigan.