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Overview

Motivated to Stay offers a comprehensive framework for addressing the complex issue of voluntary turnover. Based on the Retention100™ assessment and the book Motivated to Stay, this webinar resents 100 actionable strategies that organizations can implement to improve retention rates and create a thriving workplace culture.

These evidence-based strategies address the root causes of employee departures and offer practical solutions to improve retention, making it a valuable resource for organizations struggling with high turnover. When you understand the factors that influence employee loyalty and implement these strategies, you will create a more engaged, productive, and sustainable organization.

Why you should Attend

Employee turnover presents numerous challenges that can hinder an organization’s success and growth. One of the most pressing issues is the high cost associated with replacing employees. Recruitment processes, including advertising, interviewing, and onboarding, require substantial financial investment. Additionally, training new hires demands time and resources, while lost productivity during the adjustment period further strains budgets.

Turnover also leads to the loss of institutional knowledge. When experienced employees leave, they take their expertise and familiarity with company processes with them, leaving behind gaps that can hinder decision-making and operational efficiency. These departures can disrupt team dynamics as well, destabilizing cohesion and collaboration. Remaining employees often feel the added pressure of taking on extra responsibilities, which can lead to burnout and further departures.

High turnover rates negatively impact employee morale and engagement. Frequent departures create uncertainty, leaving employees feeling demotivated and less connected to the organization. This disengagement can result in lower productivity and a decline in overall workplace satisfaction.

Customer experience often suffers when turnover is high. New employees may lack the experience necessary to maintain the quality of service, and frequent staff changes weaken customer relationships and trust. Over time, this can erode the company's reputation, making it difficult to attract both customers and top talent. Organizations with high turnover may be viewed as unstable or uncommitted to their employees, damaging their employer brand.

Another consequence of turnover is the loss of competitive advantage. When skilled and knowledgeable employees leave, it slows innovation and disrupts strategic initiatives, leaving the organization less equipped to compete effectively. At the same time, the additional workload placed on remaining employees can lead to a vicious cycle of burnout and further turnover, compounding the problem.

Cultural instability is another critical issue. High turnover disrupts the consistency of organizational values and norms, making it harder for new hires to adapt and integrate. This lack of stability can perpetuate a negative cycle of dissatisfaction and disengagement.

Managers and HR teams also bear the burden of turnover, as they must dedicate significant time to recruiting, onboarding, and training new employees. This diverts attention from strategic priorities, reducing overall organizational efficiency. Moreover, frequent departures increase the risk of legal and compliance issues, such as improper terminations or labor law violations, which can result in financial and reputational damage.

Finally, turnover complicates workforce planning. Unpredictable departures make it challenging to anticipate future staffing needs or implement effective succession plans. Critical roles may remain unfilled for extended periods, disrupting operations and hindering long-term goals.

Addressing employee turnover is essential to building a stable, engaged, and high-performing workforce. By focusing on retention, organizations can mitigate these challenges and create a foundation for sustainable success.

Areas Covered in the Session

  • The real costs of high turnover and the impact it has on your organization's bottom line
  • The key reasons why employees leave their jobs and how to address these underlying issues
  • A step-by-step guide to implementing the Retention100™ assessment and analyzing your organization's specific retention challenges
  • 100 actionable strategies to improve retention, organized into eight key pillars that cover everything from compensation and benefits to workplace culture and employee engagement
  • Real-world examples from leading organizations that have successfully implemented these strategies to reduce turnover and create thriving workplaces

Who Will Benefit

  • Business Leaders
  • HR Professionals
  • Managers 
  • Supervisors

Speaker Profile

Dr.William J. Rothwel, Ph.D., DBA, SPHR, SHRM-SCP, RODC, FLMI, CPTD Fellow, is President of Rothwell & Associates, Inc., Rothwell & Associates, LLC, and Rothwell & Associates Korea. As a consultant he has worked with over fifty multinational companies and countless governments and nonprofits globally. In addition to the three consulting companies he founded, he also founded three small businesses (a vacation rental home company employing three people; a personal care home for the elderly licensed for fifty beds employing twenty-seven people; and an eighteen-unit motel employing five people).

As a Distinguished Professor at Penn State University, University Park, where he has taught for 30 years, he is co-Professor-in-Charge of an online and onsite academic program that offers a Master degree in Organization Development and a Ph.D. in Workforce Education and Development with an emphasis in Talent Development/Organization Development. Before joining Penn State in 1993, he had over 15 years of experience in HR, Talent Development, and Organization Development leadership at the executive level in government (Illinois Office of the Auditor General) and in a wholly-owned subsidiary of a multinational company, #48 on the Fortune 500 list (American Brands, owners of Jim Beam, American Tobacco, and others). With 50 years of work experience in HR, OD and Talent Development, he is known widely for his practical approach. Having published 159 books in the Human Resources field, he was awarded Penn State University’s Graduate Faculty Teaching Award in 2004 (only one given per year on Penn State’s 24 campuses), the Association for Talent Development’s (ATD) Distinguished Contribution to Workplace Learning and Performance Award in 2011, was given the Walter Zeller Award for Service by UNICEF and Kiwanis in 2013, was awarded the Organization Development Network’s Lifetime Achievement Award in 2022, was awarded Penn State University’s highest award for international work in 2022, and was inducted into the International Adult and Continuing Education Hall of Fame in 2023. He has conducted training and taught in universities globally-including 83 trips to China and 32 trips to Singapore.

His recent books since 2020 include Mastering the Art of Process Consultation and Virtual Group Coaching Simulation (2023); Successful Supervisory Leadership: Exerting Positive Influence While Leading People (2023); Transformational Coaching (2023); Succession Planning for Small and Family Businesses (2022); High-Performance Coaching for Managers (2022); Rethinking Diversity, Equity, and Inclusion (2022); Organization Development (OD) Interventions: Executing Effective Organizational Change (2021); Virtual Coaching to Improve Group Relationships: Process Consultation Reimagined (2021); The Essential HR Guide for Small Business and Start Ups (2020); Increasing Learning and Development’s Impact Through Accreditation (2020); Adult Learning Basics, 2nd ed. (2020); and, Workforce Development: Guidelines for Community College Professionals, 2nd ed. (2020).