Overview
This session unlocks the power of storytelling as a transformational HR tool. Participants will learn how to craft stories that resonate with employees, influence leadership, and drive cultural alignment.
Whether you’re launching a change initiative, strengthening employer brand, or embedding values into your organisation, storytelling will become your secret weapon for influence and impact.
Why you should Attend
People don’t remember policies-they remember stories.
If you're struggling to:
- Communicate HR initiatives in a compelling way
- Get buy-in for transformation projects
- Humanise data, policies, or change programmes
then this session is your game-changer.
You'll walk away with the tools to:
- Craft emotionally engaging narratives
- Align storytelling with HR strategy
- Inspire action, trust, and transformation at every level
Areas Covered in the Session
- Why storytelling matters in HR: neuroscience, trust, and emotion
- Types of stories HR leaders should be telling (vision, values, success, change)
- How to structure a compelling HR narrative
- Embedding storytelling into employee experience and communications
- Using stories to drive transformation and cultural change
- Case examples: storytelling that shifted mindsets and shaped culture
Who Will Benefit
- HR Directors & People Leaders
- Internal Communications & Culture Managers
- Learning & Development Professionals
- Organisational Development Experts
- Change & Transformation Leaders
- Employer Brand & Engagement Teams
Speaker Profile
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Instructor
Serena Ittoo