Overview
This session explores the core building blocks of powerful business storytelling. From strategic messaging to presentation delivery, participants will learn how to:
- Craft stories that engage teams, stakeholders, and customers
- Build confidence when delivering high-stakes narratives
- Turn data and strategy into clear, persuasive communication
Expect tools, templates, and techniques that make your messaging more human, memorable, and effective—no matter your role or industry.
Why you should Attend
People won’t remember your bullet points-but they’ll remember your story.
If you’ve ever struggled to:
- Engage your audience during a pitch or presentation
- Get buy-in for an initiative or idea
- Turn data or strategy into a compelling message
this session is for you. Learn how to:
- Use storytelling to elevate your influence and clarity
- Connect with logic and emotion
- Structure business messages that inspire action
Areas Covered in the Session
- Why storytelling matters in business - the neuroscience and strategy behind it
- The 5 key elements of every powerful business story
- Story structures that sell ideas and communicate change
- Bringing emotion and meaning into data-driven presentations
- Tailoring your story for executives, teams, or external audiences
- Using storytelling in leadership, sales, HR, and innovation
Who Will Benefit
- Business Leaders & Executives
- HR Professionals & Culture Leaders
- Sales & Marketing Teams
- L&D and Internal Communications Professionals
- Entrepreneurs & Consultants
- Project Managers & Change Facilitators
Speaker Profile
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Instructor
Serena Ittoo