As social media slowly kills off organic reach for brands, leaders must take a new approach when it comes to the storytelling narrative of the organizations they represent.
What is that new approach? It's the power of the personal brand. In this presentation you'll learn why your audience cares less about a corporate "brand" and more about YOU and how to craft and deploy your own personal brand and really put that brand to work for you.
We’ll also talk about the role of personal branding in your own career growth, the need for senior executives to develop a personal brand as part of corporate communications, and the impact of a personal brand beyond the parameters of your company and as a catalyst of change in the world. If you've had a suspicion that you need to get serious about your personal brand as a leader and representative of your organization, then this webinar's for you.
- Leaders responsible for their organization's culture and perception
- Senior leadership and business development teams
- Brand marketers, managers, and internal comms stakeholders
- Middle management
- Anyone who wants to hire and attract top talent
- Anyone that wants to define and refine their own personal brand
- Anyone considering a career move in the future and know they need to do this
Why you should Attend
- You need to formalize your role as a leader and increase your digital leadership
- You need to put yourself out there as the face of the brand (or representative of it)
- You're in charge of making your leaders look good on social media
- You're considering a career move and know you need to invest in your own brand
- You want to increase positive perceptions about your role
- You want to be an agent of cultural change and know that personal branding is part of it
Areas Covered in the Session
- What is a personal brand? What is it not?
- How do you create a personal brand messaging roadmap?
- What are the ingredients of a dynamic personal brand?
- What is the PESO model and how do you apply it to your own brand?
- What should you do immediately after this webinar to get started?
- How do you measure success?
Who Will Benefit
- Chief marketing officer
- Director of marketing
- Marketing analyst
- Marketing coordinator
- Marketing consultant
- Marketing manager
- Marketing and promotions manager
- Marketing specialist
- Vice president of marketing
- Content director
- Content manager
- Content marketing manager
- Content marketing producer
- Content specialist
- Content strategist
- Content writer
- Community manager
- Digital communications professional
- Digital media director
- Director of social media
- Director of social media marketing
- Engagement coordinator
- Engagement manager
- Multimedia communications specialist
- Social media editor
- Social media manager
- Social media marketing manager
- Social media strategist
- Director of Human Resources
- Chief Human Resources Officer
- Chief People Officer
- Recruitment Marketing Director
- Corporate Recruiter
- Human Resources Manager
- Talent Acquisition Manager
- Employer Brand Manager
- Benefits Manager
- Human Resources Generalist
- Human Resources Coordinator
- Technical Recruiter
- Virtual Recruiter
- Human Resources Assistant
- Chief Talent Officer
- Vice President of Human Resources
- VP of Talent Acquisition (or VP of Recruiting)
- VP of Talent Management (or VP Talent Development)
A natural-born creative, Jon Barnes serves as a leader, mentor, strategist, and consultant, having worked with some of the world’s most recognizable brands across a variety of different industries.
Charging ahead with the realization that creativity can be applied to any profession, Jon has run his own advertising and design firm, worked with youth in full-time ministry, “done time” in legal marketing, been a YouTube celebrity, content marketing expert, and now leads Rebel Haiku, a marketing consultancy and training dojo in Ellicott City, MD. Jon’s passion is to equip, inspire, and unleash those he works with, helping professionals and brands identify and live out what truly makes them unique.
With experience in brand strategy, content, coaching, and creativity, Jon brings a unique perspective to the table for any endeavor.
After initially pursuing a degree in automotive design, Jon went on to obtain a BA in Bible and Theology from Washington Bible College, a Master’s Degree in Modern Studies from Loyola University Maryland, and after flirting with a Doctoral program eventually decided that making YouTube videos was a better investment of energy. Jon is also the author of Creative Threads, a career-finding and entrepreneurship handbook for students and young professionals (2018, Apprentice House Publishers).