In the post-coronavirus world, graduates, unemployed, and even employed professionals struggle to stand out to recruiters, management, and customers. Additionally, business professionals must deftly navigate decreased budgets in an increasingly noisy COVID-19 landscape.
One solution to these new realities is to empower professionals to build a stand-out personal brand. pdxMindShare founder and Anvil Media President, Kent Lewis, will outline five key strategies to building personal brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building your own memorable brand, whether entering the workforce, changing careers or looking to amplify your current role.
Why you should Attend
With the most dramatic change in human behavior, economic stress and disruption in supply chains, brands and professionals must differentiate themselves. Becoming thought leader increases awareness, credibility and can drive sales more efficiently. Leadership is a time of crisis differentiates the winners from the losers.
Areas Covered in the Session
- Foundational Elements
- Secure Industry Speaking Engagements
- Write and Syndicate Articles
- Generate Press Coverage
- Secure Industry Awards
- The End Game
Who Will Benefit
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
As President and Founder of Anvil Media, Inc., Kent Lewis
is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.