Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. This presentation will outline five compelling reasons to buy branded terms in paid search on Google and even Bing (Microsoft Advertising).
Why you should Attend
In an ever-increasing competitive environment, brands struggle to drive new leads and revenue online in a cost-effective manner. Advertising costs tend to increase over time, based on competition, while the ad platforms like Google evolve products constantly, keeping marketers on their toes. Combine these challenges with a reputation economy, where one bad customer review or negative post by an influencer can harm a brands image and negatively impact revenue. Google Ads offer a unique opportunity to protect your brand and drive revenue, as outlined in this presentation.
Areas Covered in the Session
The session will cover 5 key reasons to buy your brand(s) on Google Ads, including:
- Protect Your Brand
- Manage Your Reputation
- Enhance Performance
- Increase Revenue
- Test Messaging
Who Will Benefit
- Vice President, Marketing
- Director of Marketing
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
As President and Founder of Anvil Media, Inc., Kent Lewis
is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.