Zurich, Switzerland: +41 - 43 434 80 33   |   US: (510) 962-8903   |   support@traininng.com

Webinar Price Details


In today's world, the Internet rules. More and more business communication takes place online. Meeting with your clients and your co-workers face to face is the most effective means of creating and building relationships. However, it is not always possible to be there in person, especially in light of a pandemic.

Fortunately, we have a plethora of choices for how to connect virtually with anyone anywhere anytime in the world. In spite of the growing popularity of text messages, instant messaging, Zoom calls and Skype, email is still the most commonly used online communication.

Email comes with its own set of rules for using it effectively and efficiently as well as courteously and politely. From the small business owner to the corporate executive, it is critical to know the subtleties of this online communication.  A business deal can be derailed when the proper format is not used, when the timing is wrong, when language is misunderstood and when good manners and respect are not present in the message.

This workshop will cover all aspects of email communication. It will begin with how to know when email is the correct way to correspond with clients or co-workers. It will guide you through every subtlety of crafting your message so the recipient will want to open your mail, read it and react appropriately.

Email is often your first opportunity to make a positive impression and to get off on the right foot with others. Given that it has no tone of voice, the words you choose are of utmost importance. Email represents you in the same way as your handshake and your business attire do in a face-to-face meeting.  

You will learn how to avoid the 21 most common mistakes in email. Even simple e-mail mistakes can be disastrous. They can cost you a raise, promotion, a job or a business deal.

You will understand the importance of a proper salutation and closing-why addressing the recipient incorrectly makes a difference. From the words you use in the body of your email to the visual effect of the layout of your message, every detail counts.  Nothing in a professional email should be left to chance.

This presentation is intended for everyone in your organization who uses technology to communicate with clients and co-workers or spends any part of their business day in front of a computer, laptop, tablet or with a smartphone in hand.

Why you should Attend

Did you know that email mistakes can be costly? Email errors can cost you your career, your credibility and your reputation. Think about it. Perhaps you already worried about the effects of your online messages.  Have you ever sent email to the wrong person because your email program auto-filled in someone else's name-not the intended recipient? Have you ever sent email that was riddled with bad grammar and misspellings? Have you ever sent email without a subject line? Have you ever had someone read your email and become upset because they misunderstood what you meant?

With all good intentions you have sent an email with any number of glaring mistakes. Once the deed is done, you can't take it back. You can only switch to damage control and hope it works. In too many cases your email has cost you precious time and maybe even a business relationship because you didn't understand the impact of your carelessness. In some instances, you thought your creation was perfectly fine.

How confident are you that your email is the best that it can be and that there won't be any repercussions from an email gone awry? The list of email mistakes is practically endless. Sometimes the only time people find out that they have mismanaged email is when it is too late.

Do you know how to avoid failing to send the document that you said was attached?
Do you know when you should reply only to the sender rather than reply to all?
Do you know what to do about an email with an incredibly long thread of messages?
Do you know when you need to pick up the phone and talk to someone directly rather than send an email?
Have you ever sent an email written when you were angry and later wanted to take it back?
Have you ever put confidential information in an email and lived to regret it?

If any of the issues mentioned above have plagued you, this is the workshop you need. You will learn how to avoid making the most common email mistakes.  In this 60-minute session, you will find out how to ensure that all of your online business correspondence lands you in the category of the consummate professional. Going forward you will never question or doubt your email knowledge again.

Areas Covered in the Session

  • How to use e-mail to enhance your professional image
  • Why the subject line of an e-mail is so important
  • What forms of address to use with clients
  • Ways to steering clear of online office wars
  • When to reply by phone or in person
  • The importance of a professional signature line
  • Who gets to decide whether to telephone, email, text or instant message
  • Why filling in the address bar is the last thing you do

Who Will Benefit

  • CEO's, business owners, managers, salespeople, employees at every level.
  • This presentation is intended for everyone in your organization who uses technology to communicate with clients and co-workers or spends any part of their business day in front of a computer, laptop, or with a smartphone or tablet in hand.

Speaker Profile

Lydia Ramsey is an international business etiquette expert. She is the president and founder of Manners That Sell, a firm based in Savannah, Georgia, offering seminars, keynote speeches and executive coaching to corporations, associations, colleges and universities as well as individuals. She began her career as an etiquette consultant over three decades ago.

In 1997 Ramsey founded Manners That Sell to pursue her passion for business etiquette. While the majority of her work is spent in group training and onsite workshops, she is often asked either by the individuals who attend her sessions or the executives who hire her to follow up with one on one coaching. She assures all her clients that she comes with a life-time guarantee so that at any point in time, they can call on her to help them personally with their business etiquette issues.

Ramsey is the author of several books including MANNERS THAT SELL – ADDING THE POLISH THAT BUILDS PROFITS (Pelican Publishing 2008) and LYDIA RAMSEY’S LITTLE BOOK OF TABLE MANNERS (Longfellow Press 2008). She has produced four training videos, including “Dining for Profit” which was featured in the Wall Street Journal as one of the top four training videos on business dining. She is the business etiquette columnist for The Savannah Morning News and a contributor to business journals and trade publications in print and online. She has written scripts for Voice of America China Department on business etiquette to be broadcast to China, Thailand and other Far Eastern countries.

Ramsey is certified by The Protocol School of Washington and At Ease Etiquette Consultants. She has traveled extensively throughout the US and as far abroad as India and Dubai to offer her programs on business etiquette and professional courtesy.

Ramsey is a popular media figure and regularly called to be interviewed or featured on national television and radio. She has appeared on FOX TV, NPR, PBS, NBC, CBS and The Travel Channel. She has been featured or quoted in newspapers and magazines including The New York Times, The Wall Street Journal, Investors Business Daily, Entrepreneur, The Los Angeles Times, The Boston Globe, The Chicago Tribune, Real Simple Magazine, Cosmopolitan, Woman’s Day, Men’s Health, Men’s Fitness and Golf Digest. Her clients belong to a host of industries including financial, healthcare, construction, sports, legal, hospitality and tourism as well as colleges and universities. Among those clients are Turner Construction International, Colas International, Gulfstream Aerospace, Georgia Ports Authority, PSS World Medical, TSYS, SunTrust Bank, Marriott, The PGA Tour, Columbia University, The American Hospital Association, The US Federal District Courts and The US Bankruptcy Court. Ramsey firmly believes that etiquette is not about rules; it’s about relationships