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Webinar Price Details


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How you say something to a potential hire is almost as important as what you say.  Your written and verbal communications are either responded to or ignored, based on what you say or write.  Potential hires may not remember what you wrote or said but they will always remember how you made them feel.

The communication between you and a candidate should help develop rapport, trust, and a working relationship.  This cannot be accomplished if the only way you communicate is by text or email.  Often that is the way you are most comfortable communicating, but those messages can be easily deleted.  

Your goal is to develop rapport with both your candidates and Hiring Authorities that is based on trust.  Technology should help you work more efficiently and save time, but your approach to communicating should be a combination of high-tech and high-touch.  Prospective hires must feel like you care about them, They can trust you and you will do what you promise.  Too often, they feel like all you care about is filling a job, not what is in their best interest.     

The training will help you differentiate from other recruiters or Talent Acquisition Professionals by teaching you how to present your personal brand.  This helps answer the question, “Why should someone respond to you and allow you to help them advance in their career?”  Top talent is in high demand and being bombarded by communication from your competitor, so you will learn how to stand out.

Next, the training will address why it’s important to utilize all means of communication including the phone.  Candidates will respond to you if they feel you can benefit them.  They will not respond if your communication is pitching someone you need or want.

When you do successfully have a conversation with a prospective hire, you will also learn why you should never talk more than 1/3 of the time, why you should always ask open-ended questions, and how important it is to write down what you are being told into your ATS or CRM.

In addition, this training will teach you the difference between listening and hearing which are very different skills.  This is yet another way you can differentiate yourself from others pursuing the same talent.  When you become the best listener in the lives of the candidate you represent, communication will become less guarded, and rapport based on trust will continue to improve.

Next, you will learn how important your subject line is if you want top talent to open and respond to your email.   You will learn a script you can use when leaving a voicemail that has a very high response rate.  Lastly, you will be provided with sample templates for InMail that will not be ignored.  

When your communication efforts work, you must overcome objections.  This Webinar addresses the four types of objections and how to effectively overcome them.  After you complete this Webinar, you will communicate more effectively, and you will welcome objections because you will view them as a buying sign or a request for more information.

Why you should Attend

Does anyone answer their phone, email, or InMail?  How can you communicate with the best talent when they have learned to hide behind technology?    

Have you ever had a candidate send in a resume or cv who seems to be a perfect fit for one of your opportunities, and then they won’t communicate?  Have you sent InMail as a result of a referral, only to be ignored?  Do you even know what percentage of the email you send is actually opened?  

Why should a potential hire respond to you vs. the other individuals who are trying to entice them to respond?  What is your personal brand that separates you from others?  How can you differentiate yourself in the few seconds you have to impress a potential hire?  Your company has a brand, but potential hires are being called by you.  If you don’t know the answers to these questions, attending this training is a must!

Top talent complains all the time that Recruiters and Talent Acquisition Professionals all say they are different, but when they ask them how they all say the same things.

When you communicate with a potential hire are you focused on WWD (What We Do) presentations or are you 100% focused on WIIFM (What’s In It For Me) – how you can benefit this person?  WWD presentations are not effective with the best talent in today’s competitive job market.  

Do you know the difference between listening and hearing because they are very different skills?  Selective hearing can sabotage you from effectively communicating which should represent 40% you are talking and 50% you listening.

If your email, voicemail, and InMail are being ignored it’s time to change the way you communicate.  In addition, when you do communicate with a potential hire, are you able to overcome objections?  If not, that could be sabotaging your efforts to represent the best.  If you don’t know the four categories of objections and how to overcome the most common candidate objections, that is just another reason to attend this training.

Areas Covered in the Session

  • The impact of “how” you say something
  • Three goals when communicating with candidates
  • Your Brand which differentiates you from others
  • The difference between listening and hearing
  • Impact of your subject line when writing an email
  • Voicemail script that generates responses
  • InMail templates that generate responses
  • How to effectively overcome objections

Who Will Benefit

  • Entrepreneurs
  • Hiring Managers
  • Human Resource Professionals
  • Talent Acquisition Professionals
  • Individuals in the Staffing and Recruiting Profession

Speaker Profile

Barbara J. Bruno is recognized internationally as one of the top experts in the Recruiting and Talent Acquisition Professions. She is a speaker, author, and entrepreneur who is known for her comprehensive training which shares ideas that are easy to implement. Her mission is to help others achieve greater success.

Kogan Page Publishing of London released her award-winning book “High-Tech High-Touch Recruiting” in 2020. Barb has developed a private labeled Career Portal to help 100% of the candidates that companies attract to improve the candidate experience.

Barb was selected by LinkedIn Learning to create 17 Recruiting Courses, which have had over 2 million participants worldwide, many of which have been translated into several languages for worldwide distribution. In September 2022, Barb released a new Learning Management System (Top Producer Tutor) with video, audio, and written tutors. Her Tutor clients have experienced improved sourcing, recruiting, engagement, and retention of top talent. She prides herself on teaching techniques that help fill open requisitions faster, and with the best talent.

Barb was the Chairman of the Board for NAPS, (National Association of Personnel Consultants) President for the Indiana, and Illinois State Employment Associations, has received numerous awards including the Lincoln, Ancil T. Brown, Woman of Achievement, and Harold B. Nelson Awards. She was also inducted into the NAPS Hall of Fame. She currently serves on the Advisory Board of the Women Business Collaborative, Chairs the Staffing Workstream and donates her time and resources to many philanthropic endeavors.