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LinkedIn is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system.

The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, Reference USA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.

Using LinkedIn to become trusted and respected within your LinkedIn Network is important best practices that can open doors and initiate conversations which can help you achieve your business and even career goals while using LinkedIn as a business tool.

Why should you Attend

LinkedIn is a serious business tool. There are over 560M people with LinkedIn Profiles and over 10M companies represented on LinkedIn. In the first quarter of 2016 there were 45 Billion LinkedIn Profile views alone. LinkedIn is not a fad and it's not going to go away now that Microsoft has acquired the company.

With a well built LinkedIn Profile and a growing network of relevant LinkedIn Connections. LinkedIn Members can begin the process of building a professional reputation on LinkedIn. This professional reputation is amplified by the content the LinkedIn Member shares and engages on within LinkedIn.

Having a well developed, focused and managed reputation on LinkedIn can propel you further in your business and career. People want to do work with people they trust and respect. Your reputation on LinkedIn can help with your in real life reputation beyond LinkedIn.

HOW TO GROW YOUR CAREER: Attendees can be discovered as an authority and a trusted professional on LinkedIn based on the content they engage on and share on LinkedIn. Developing this professional reputation can help to open doors, start conversations and uncover opportunities that can move their businesses and careers forward.

Areas Covered in the Session

  • LinkedIn Newsfeed
  • Status updates
  • LinkedIn Groups
  • LinkedIn Messaging
  • Engaging on LinkedIn
  • Sharing Content on LinkedIn
  • Engaging with your LinkedIn Network outside of LinkedIn

Objectives of the Presentation

  • Understanding of the use of LinkedIn Status updates
  • Discover of the potentials of sharing and engaging in LinkedIn Groups
  • Review of the best practices and tactics of sharing content on LinkedIn
  • Discover of the benefits of engaging on LinkedIn
  • Understanding of the best practices of messaging on LinkedIn
  • Discovery of what types of content can help develop your professional reputation

Who Will Benefit

  • Business Development and Sales Team
  • Account Management Team
  • Marketing Department
  • Executive Leadership
  • Recruiting Professionals
  • Talent Development Professionals

Speaker Profile

Teddy Burriss is a Certified Social Media Strategist, LinkedIn Coach, Trainer and Keynote speaker. Teddy has been teaching the best practices and tactics of using social media as business tools for 10 years now and each year the best practices and tactics change as this business tool changes.

Teddy is a Dale Carnegie Graduate Coach, Sandler Sales Trained Professional, Practiced Toastmaster and accomplished author. Teddy invests time each day experimenting with LinkedIn, Facebook, Twitter, YouTube and many other social media tools so he can then share with others and help them grow their business using social media.