Develop a World Class Brand on a Small Business Budget

In today's highly competitive business landscape, establishing a strong and memorable brand identity is no longer a luxury reserved for big corporations with hefty marketing budgets. Small and mid-sized companies are realizing that the key to success lies in creating a powerful brand presence that resonates with their target audience.

This realization has spurred the need for workshops like "Develop a World Class Brand on a Small Business Budget," which equips businesses with the tools and knowledge necessary to make their mark without breaking the bank.

Why you should Attend

You already have a brand. The real question is, “Are You in Control of It?”

EVERY business has a brand, good, bad or indifferent. Once defined and fully understood, you can begin capitalizing on it to create and build your unique competitive advantage.

FACT: Most small to medium sized businesses are advised to spend 8-10% of their revenue in marketing efforts and yet it is reported that 40% of those dollars are wasted! Find out why!
FACT: In the ABSENCE of a DISTINCTIVE brand EXPERIENCE, PRICE becomes the DEFAULT in your customer’s purchase decision.
FACT: 94% of your customers WANT to be LOYAL – what are the REASONS they aren’t?

Why Small to Mid-sized Companies Need to Attend:

Small and mid-sized companies often face resource constraints, making it challenging to compete with industry giants on marketing and branding fronts. However, investing in branding is not just for the big players.

Here are some compelling statistics that highlight the significance of personal branding for smaller businesses:

Improved Brand Loyalty: According to a study by Edelman, 81% of consumers say that they must be able to trust the brand to do what is right. Building a strong brand helps establish this trust, leading to increased customer loyalty and repeat business.?
Competitive Advantage: A survey by McKinsey found that companies with strong branding outperform their competitors by 20%. Small businesses that invest in their brand can gain a competitive edge in their markets.?
Enhanced Online Visibility: In the digital age, online presence matters. A survey by BrightLocal revealed that 92% of consumers read online reviews before making a purchase decision. A well-crafted brand can boost online visibility and positive reviews.?

Areas Covered in the Session

Key Workshop Takeaways: Unlocking the Secrets to Brand Success

Decoding Buying Decisions: Gain insights into "The SECRETS of how your customers REALLY make buying decisions."
Understand the psychological triggers and decision-making factors that influence customer purchases.
Empowering Your Workforce: Learn why and how "your employees are your secret weapon." Discover how engaged and motivated employees can drive brand success from within.
The 7-Second Rule: Explore "Why the first 7 seconds of contact with your customers is integral to their buying decision and loyalty to you." Master the art of making an unforgettable first impression.
Brand Assessment: Assess your own brand against industry best practices to identify strengths and areas for improvement, ensuring alignment with your business objectives.
Harnessing Brand Power: Recognize "Why you and your employee team hold the POWER to your brand success!" Discover how a united team can amplify your brand's impact.
Cost-Effective Brand Enhancement: Learn "How to enhance your brand’s overall customer experience without spending one dollar in marketing!" Uncover strategies to improve customer satisfaction and loyalty without breaking the bank.
Three Pillars of Success: Discover "the 3 most powerful attributes of a successful brand" and how to cultivate them in your own brand strategy.
Best-in-Class Case Studies: Gain inspiration from intriguing case study examples that showcase "How do they do it? Follow best in class." Learn from real-world success stories and apply their strategies to your brand.

Who Will Benefit

Small Business Owners
Franchise Owner/Operators

Speaker Profile

Suzanne Tulien is a certified trainer, and certified in accelerated adult learning methodology, Suzanne Tulien, Brand Clarity Expert, Author, and International Speaker trains subject-matter experts on the powerful techniques trainers use to ensure efficient delivery of their expertise into the hearts and minds of their audiences.

Suzanne designed & built the Be A Better Speaker workshop when she realized how many highly credentialed subject-matter experts were attempting to deliver what they knew on stages around the world, while falling flat on audience ears. She is on a mission to train these experts to properly deliver their information in ways that fully enlist, equip and engage their audiences to want more and take action.

With over 30 years of strategic communication, marketing, business and personal brand development, Suzanne’s focus on enlisting, equipping, and engaging her audiences and clients creates the necessary transference of knowledge that leads to high impact and action. Because her experiential delivery of expertise is radically different, she is paving the way business owners evangelize their brand value position and actually reduce marketing costs while growing market share, and building priceless advocacy.

As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, and her latest book ‘Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For, she is helping to overlay the transformational highway to grow by conscious, strategic design; not by DEFAULT!