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Webinar Price Details

Overview

This engaging online course will guide participants through the creation and enhancement of brand experiences using Aspiration Engagement Points™ (AEP). You’ll learn to strategically design and optimize every brand touchpoint to improve customer interaction, elevate perceived value, and boost financial outcomes.

Why you should Attend

Feeling uncertain if your brand truly captivates and retains customers? Eliminate doubt and learn to design world-class brand experiences at every interaction, ensuring lasting customer loyalty and increased profitability.

Areas Covered in the Session

  • Fundamentals of Aspiration Engagement Points™ (AEP)
  • Identifying critical brand contact points:
    • Advertising and Promotional Materials
    • Digital and Social Media Communications
    • Product Packaging and Presentation
    • Customer Service Interactions
  • Key Elements for Effective AEP Development:
    • Strategic Copywriting
    • Consistent Brand Design
    • Emotionally Resonant Images and Illustrations
    • Impactful Layout and Graphic Organization
  • Creating a phased monthly action plan for AEP improvements
  • Practical exercises to evaluate and refine your brand’s current AEP
  • Documenting strategic insights and action items for immediate implementation

Who Will Benefit

  • Marketing Executives
  • Product Development Managers
  • Entrepreneurs and Business Leaders
  • Customer Experience Professionals
  • Communications and PR Teams

Speaker Profile

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.