In this interactive online course, participants will explore essential strategies for clearly defining and articulating a brand's unique positioning in the marketplace. You will gain practical insights into conducting competitor analysis, identifying psychographic traits of target audiences, and utilizing proven differentiation techniques to effectively position your brand.
Are you unsure if your brand truly stands out from the crowd? This webinar addresses common doubts and provides strategies to effectively position your brand, enabling it to resonate strongly with your ideal customers and drive business success.
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Instructor
Howard A. Lim