Overview
A single “good idea” can move the needle on any business culture or bottom line. With the same token, a single bad idea can bring about calamity. So how do we get to the good? Every agency has its own brainstorming techniques. Each develops unique systems, frameworks, and jargon to inspire and deliver creative thinking. Outside the agency world, countless creative gurus promise to enhance your thinking through apps, seminars, and systems like NLP.
With so many options, how do we determine the best approach? This guide explores best practices and approaches without jargon or “filler.” The following guide for happy, successful brainstorms contains fundamental points I’ve tested over the years and found to be highly effective.
Areas Covered in the Session
- Environment
- People
- Inspiration
- Time and Flow
- Permission
- No Negatives
- Building
- Respect
- Enjoyment
- Real world, best-in-class Case Studies to demonstrate effectiveness of techniques
Who Will Benefit
- Creative Directors
- CMO’s ECDS
- Account Managers and Directors
- CEOs
- Entrepreneurs
- Small Business Leaders and Non-Profits
Speaker Profile
Floyd Hayes is New York based Creative Director, Ideas Crafter and Consultant with over 20 years of experience in innovative marketing. A founding member of Cunning Stunts, Europe’s first Guerrilla Marketing company. Hayes played a pivotal role in launching the MINI Cooper and creating the BBC-dubbed “Stunt of the Century” for Emap Publishing. He later established Cunning NYC, delivering award-winning campaigns for major brands including NBC, Unilever, and Diageo. In 2012, Hayes founded his own consultancy and launched the
World’s Fastest Agency, earning recognition as a “Top 100 Brilliant Business” by Entrepreneur Magazine. He has consulted for clients like Ford’s EV Group, Lucid Motors, and Comcast. Known for his bold creative earned media campaigns, Hayes also launched the Emotional Support Beer with Woodstock Brewing, benefiting veterans through ‘Operation At Ease.’ Hayes efforts made the beer the most written about beer launch this century. Most recently, he served as Executive Creative Director at Golin NYC, leading Earned Media campaigns for Reddit, Ferrero, J&J, and Verizon. Following this, Hayes worked as Creative Director working on Web 3 giant, Futureverse on AI product naming, AI brand narratives and marketing.
Instructor
Floyd Hayes