Overview
This session dives into the 7 core habits and behaviours that distinguish the most effective, respected, and forward-thinking CFOs.
Based on insights from top-performing financial leaders, market trends, and global benchmarks, it provides a clear framework for:
- Elevating your strategic thinking
- Influencing C-suite decisions
- Driving performance across the organisation
Whether you’re an established CFO or an aspiring finance leader, this session will redefine how you think, lead, and deliver value.
Why you should Attend
The CFO role is evolving-are you evolving with it?
- CFOs are being called to lead ESG strategy, digital transformation, and stakeholder trust
- The habits of yesterday won’t drive performance tomorrow
- Investors and boards are demanding more strategic foresight, faster decisions, and financial leadership that transcends spreadsheets
If you’re a finance leader-or on the path to becoming one-this session will reveal the high-performance habits that separate good CFOs from exceptional ones.
Areas Covered in the Session
- Habit 1: Strategic Visioning - thinking like a CEO, not just a controller
- Habit 2: Data-Driven Agility - mastering analytics for faster, smarter decisions
- Habit 3: Cross-Functional Influence - leading beyond finance silos
- Habit 4: Risk Intelligence - proactively identifying and mitigating threats
- Habit 5: People-First Finance Leadership - building emotionally intelligent teams
- Habit 6: Operational Excellence - driving efficiency without cutting innovation
- Habit 7: Ethical & Sustainable Leadership - embedding integrity and ESG into financial strategy
Who Will Benefit
- Chief Financial Officers
- Finance Directors & Heads of Finance
- Financial Controllers & FP&A Leaders
- Strategy & Risk Officers
- Executive Leadership Teams
- Aspiring CFOs and Finance Business Partners
Speaker Profile
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Instructor
Serena Ittoo