Zurich, Switzerland: +41 - 43 434 80 33   |   US: (510) 962-8903   |   support@traininng.com

Webinar Price Details


In this workshop, we’ll explore an innovation process championed by design thinking firm IDEO. We’ll start looking at an anthropological approach to observing how current customers and users address a specific need and how the importance of showing empathy as you collect data and stories about the current state. We then move to find opportunities for improving upon the current state just before taking a deep dive into alternative ideas for prototyping and testing.

Why you should Attend

Companies large and small struggle with how to balance efforts to maximize current products and services while exploring new ideas and revenue possibilities. Most media to large organizations are better at optimizing current offerings but are less adept at creating new ones. Design thinking refers to a methodology for innovating products, services, and even experiences. This seminar will help you understand the key steps in this process so you can tap the genius of your team and discover new ways to grow and improve the business.

Areas Covered in the Session

  • Ecocycle Planning for future growth
  • Framing a worthy challenge that engages others
  • Making observations vs. judgments
  • Collecting analytical AND emotional data
  • Effective brainstorming practices

Who Will Benefit

  • Team Leads

Speaker Profile

Rich McLaughlin Rich has been an observer and practitioner of innovation and employee engagement processes for over 20 years. He has over 13,000 hours designing and facilitating leadership and interpersonal skills workshops, and innovation explorations with teams to help them jump start their change and innovation efforts.

He has helped teams as small as 8 and departments as large as 100 learn how to blend external developments (to understand where customer needs are moving) with internal employee engagement processes (to show how to stimulate internal experiments and capitalize on those opportunities). Rich also enjoys helping leaders grow by focusing more on people skills and less on technical ones. He brings an experiential approach in his work with client teams. His client’s value the engaging way he works with their people whether facilitating a leadership workshop, working with a specific team, or challenging employees to be more accountable for the whole.

Rich spent time learning about instructional design and change management at Accenture, helped Square D Company develop and implement their TQM programs and processes and developed the leadership curriculum and internal consulting practice at Baxter Healthcare during his time as an internal OD practitioner. The last 8 years of his practice he has been following the intersection of Innovation and Design Thinking.

Rich received his M.A. in Training and Development for Business from Ohio State University, and has been consulting faculty for the University of Notre Dame’s College of Business since 2000. He is author of, Rules of Engagement: A Story About How Leaders Can More Effectively Engage Employees. And he co-authored Tapping Team Intelligence: Exercises that connect team members, engage their creativity and foster collaboration.