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John Elbing

Digital Marketing & Transformation Consultant, Standpoint

John Elbing is an American who came to Switzerland when as a kid and actually learned French. He has a master's degree in computer science from EPFL in Switzerland. He went back for a financial MBA at 40.

He has launched several start-ups and now coaches entrepreneurs at Innosuisse (Swiss Federal Innovation Promotion Agency) and Fongit (premier start-up incubator in Geneva). His preferred methodology is Lean Start-up, accelerating innovation while reducing risks. He offers strategic digital coaching for SMEs, helping them clarify their Value Proposition, engage in Digital Transformation and develop a Digital Marketing Strategy (standpoint.ch). He transposes best practices form start-ups to Innovation Management for established companies.

His 20 years of experience in digital projects cover most traction channels and techniques. He also teaches Business Models, Digital Transformation & Marketing at several higher education institutions in Geneva.

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