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John Elbing

Digital Marketing & Transformation Consultant, Standpoint

John Elbing is an American who came to Switzerland when as a kid and actually learned French. He has a master's degree in computer science from EPFL in Switzerland. He went back for a financial MBA at 40.

He has launched several start-ups and now coaches entrepreneurs at Innosuisse (Swiss Federal Innovation Promotion Agency) and Fongit (premier start-up incubator in Geneva). His preferred methodology is Lean Start-up, accelerating innovation while reducing risks. He offers strategic digital coaching for SMEs, helping them clarify their Value Proposition, engage in Digital Transformation and develop a Digital Marketing Strategy (standpoint.ch). He transposes best practices form start-ups to Innovation Management for established companies.

His 20 years of experience in digital projects cover most traction channels and techniques. He also teaches Business Models, Digital Transformation & Marketing at several higher education institutions in Geneva.



  •  Wednesday, October 17, 2018
  • 11:00 AM CEST,
  • 60 Minutes
  • ¤115.00
Explore 80 Business Models & Marketing Tactics

Often companies have a very narrow view of their options concerning their business model and marketing tactics.

  •  Wednesday, October 31, 2018
  • 10:00 AM CEST,
  • 60 Minutes
  • ¤115.00
Customer Needs Discovery - Jobs to Be Done

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation-which at its core is about competitive responses to innovation

  •  Wednesday, November 14, 2018
  • 10:00 AM CEST,
  • 60 Minutes
  • ¤115.00
Explore the Building Blocks of your Company - Business Model

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition





  • Recorded
  • View Anytime
  • ¤155.00
Customer Needs Discovery - Jobs to Be Done

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation-which at its core is about competitive responses to innovation

  • Recorded
  • View Anytime
  • ¤155.00
Explore the Building Blocks of your Company - Business Model

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition

  • Recorded
  • View Anytime
  • ¤155.00
Explore 80 Business Models & Marketing Tactics

Often companies have a very narrow view of their options concerning their business model and marketing tactics.