Carla A. Fleming Recognized as a business strategist, researcher, and strategic thought leader, Carla is passionate about helping companies create and turn strategic plans into execution to achieve company goals. Pivoting Strategies was founded to help companies navigate change in an evolving marketspace.
Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of marketing and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company's expansion strategy into seven countries. Previously, Carla had grown the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.
She also served as the Chair of the Alexandria United Way, National Capital Region. As a board member and Chair of the Marketing Committee, she led the team in going from not making their fundraising target to achieving it through storytelling. Their storytelling presentation later became the foundation for the United Way's rebranded "Live United" campaign messaging.
Carla is also the author of "The New CEO"™ blog, which explores the new type of CEOs and the changes through interviews with CEOs and Founders. We discuss the challenges they’re taking on and the innovative ways they're finding to master the skills and capabilities their companies need to grow.