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John Bassett

Principal Consultant, John Bassett Consulting Ltd

John Bassett is a food safety and veterinary professional with over 21 years of experience helping companies and governments understanding risks associated with foods and animals and managing those risks, for consumer protection and optimization of processes and product design for innovation and cost efficiencies. He has worked with large FMCGs on global innovations and safety issues, as well as SMEs, across a broad product range.

He specializes in the hard decisions, where it is not clear how to proceed using currently accepted wisdom, or the aim is to develop a product or process that is deemed too 'risky' for others to implement.

Specialties: Risk assessment, Food safety, Acceptable risk and risk management, Safe product and process design innovation, Process optimization, Microbiological food borne illness, Public health policy

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