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Webinar Price Details

Overview

Do you relish your independence and autonomy? Are you looking for a  job that makes use of your energy and expertise? How about a career that allows you to avoid the incessant layoffs to due to downsizing, mergers, acquisitions, and the pandemic? Becoming an independent consultant maybe the answer you are seeking.

But is consulting the right choice for you? During this workshop, based on Dr. Katcher's book "An Insider's Guide to Building a Successful Consulting Practice," you'll learn how to decide if consulting is really right for you, how to build your business, how to charge for your services, and how to avoid the pitfalls that many aspiring consultants have encountered.
Whether you're an experienced independent consultant, just beginning your career, interested in consulting part time, or tired of working for other people, this workshop is for you.

This practical workshop will provide you with everything you need to understand the economic realities of independent consulting; choose the right business model; develop and implement a marketing plan; market your services through writing, speaking, and networking; write proposals that lead to business; and earn more money that you made as an employee.

To get started in consulting:

  • Do you need a detailed marketing plan? NO
  • Do you need capital? NO
  • Do you need insurance? NO
  • Do you need office space outside of your home? NO
  • Do you need special licenses and permits? NO
  • Do you need to incorporate? NO

All you need are 2 things:

  • A client
  • A way to get another one
  • The ideal client is one who
  • Has a need
  • Which you can meet
  • The ability to pay you

Focusing your consulting business is the key to its success. If you say you do everything, people will think you do nothing. Once you develop the appropriate focus, you will be able to clearly identify your target market, hone your services to meet the need of that market, and become known as the go-to consultant in your sector.

Marketing and pricing your services is key to making it as an independent consultant. You'll learn how to develop and implement a marketing plan and the basics of many time-tested marketing approaches. You'll also learn the secret to successfully selling your services once you are in front of a prospect and how to write winning proposals.

In addition, the workshop includes results from a special survey, conducted by Dr. Katcher, of 'The Consulting 200™, a group of successful independent consultants. The survey results provide insights into how and why they started as an independent consultant, how long it took to recover full income from their previous job, what marketing techniques have been most effective, and how they charge for their services.

Why you should Attend

Tired of working for someone else? Worn-out from having a boss tell you what to do, how to do it and when to be at work? Yearning for the freedom that comes with being your own boss? Then you are probably ready to try consulting?

Today, many experienced professionals are considering making consulting their next career step. Consulting offers independence, a chance to build your own business, an opportunity to focus on what you do best and to earn a substantial income.

If you are good at what you do and can learn how to sell yourself, you don't need a boss. If you are fearful of going out on your own, consider this:

  • Selling is not rocket science - you CAN do it!
  • A regular paycheck is nice, but the potential to earn much more is better
  • You probably need no money at all to start your consulting business
  • Company-provided benefits are wonderful, but you can buy your own
  • If people know, trust, and respect your skill, that's really all you need

Abandon the shackles of employment and learn how to fend for you in today's challenging economy. Become secure in the fact that you can support yourself and not be dependent on your relationship with your boss or the financial success of your organization. If not now, when?

Areas Covered in the Session

  • Employee, Contractor, or Consultant: What's Right for You?
  • Understanding the Economic Realities of Consulting
  • Focusing Your Work on a Specific Problem or Niche
  • Choosing a Business Model
  • Establishing Your Credibility
  • Marketing Your Consulting Services
  • Selling Your Consulting Services

Who Will Benefit

  • All Job Titles

Speaker Profile

Bruce Katcher, Ph.D., is an Industrial/Organizational psychologist with more than 25 years of management consulting experience and is author of "An Insider's Guide to Building a Successful Consulting Practice" (AMACOM, 2010).

Bruce is past president of The Society of Professional Consultants and has been mentoring independent consultants for the past 20 years. He has delivered more than 50 invited speeches on starting and growing independent consulting practices.

He is founder and president of The Discovery Group, a firm that specializes in employee engagement and retention. His more than 100 clients include Alcoa, Delta Dental Plan, Dunkin' Donuts, Johnson & Johnson, the Mayo Clinic, Revlon, Science Magazine, Sodexo, Timberland, Tufts University, W.R. Grace.

His views on employees and his survey research have been frequently quoted in The Wall Street Journal, The Boston Globe, The Christian Science Monitor, Industry Week, Science Magazine, and The Washington Post.

Bruce is also a Realtor® on Cape Cod helping people buy and sell homes so that they can move on with their lives.