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Giuseppe Grotti

Marketing Director Industrial, Aleris

Giuseppe Grotti is Marketing Director for the Industrial markets at Aleris. Giuseppe has more than 25 years of employment with major chemical corporations such as Cabot and Honeywell where he played a key role in Marketing and Business Management at a goal level.

Some of his responsibilities include:
1. Development and implementation of global strategies and value-creation in the B2B chemical environment
2. Product portfolio optimization- Implementation of the Marketing Mix (4P's), segmentation, targeting and positioning for segment specific products.

Giuseppe has a Chemical Engineering degree from the University of Li├Ęge (Belgium) and an MBA from the Vlerick School of Management (Belgium). His is fluent in English, French, Italian, Dutch and German with good understanding of Spanish.

Specialties: Technical Sales, Product Management and Strategy Development, Product Launch and Commercialization, Value Added Selling, Global Account Management, P&L responsibility.



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Value Creation in the Chemical Industry

The course will guide your through the different steps to follow in order to be able to identify and quantify the added-value that a product or service will bring to a market or customer.